Hofmeister comes out of hibernation
Following a 13-year hibernation, Hofmeister has returned with a new product, look, and taste. The relaunched beer is now an authentic Helles lager, made in Bavaria from the finest locally sourced ingredients.
Hofmeister has been brought back by a team of beer-loving British entrepreneurs, working with a fourth generation family-owned brewery nestled on the edge of Ebersberger Forest.
The new Hofmeister is being positioned as a premium imported Bavarian Helles lager which will be available across the UK following a formal launch later this month.
Complying with ‘Reinheitsgebot’, the 500-year-old German Beer Purity Law, Hofmeister is made from just three authentic Bavarian ingredients: pure mineral water, locally grown barley malted in the breweries own Malthouse based on site and a unique mix of hops from the world-famous Hallertau region. At 5% ABV, it is slow brewed using a colder and slower process for up to four times longer than the norm. It is a light golden blonde in colour and described as rich in flavour and with lower carbonation, in an effort to deliver a refreshing, balanced, easy-drinking lager.
Part of the team behind the relaunch,the new Hofmeister CEO Spencer Chambers, comments:
“Now more than ever, we are experimenting and enjoying craft beer – with the craft beer scene in the UK continuing its explosive growth. Hofmeister is iconic so it feels right to bring back the brand, but with an authentic Helles lager which appeals to our more sophisticated palates.”