New Beer Now conference to locate at BeerX in 2017
An evolution of the European Beer Bloggers & Writers Conference, the first-ever Beer Now Conference will take place on the 17th to 19th of March next year in Sheffield. In its new home and with its new name, the conference will focus on marketing, tourism, and communications in the modern beer industry.
The event takes place at ICE Sheffield, the same venue as, and immediately following BeerX, the UK’s biggest beer and brewing event. Because BeerX primarily focuses on issues related to brewing, having Beer Now co-located in Sheffield hopes to broaden the scope of the events to also cover the marketing side of today’s beer industry, which has changed dramatically in recent decades.
Commenting on the announcement, director of operations for SIBA, Nick Stafford, said:
“We are extremely pleased to be hosting the Beer Now Conference at BeerX in 2017. BeerX is already the UK’s biggest beer and brewing event, so the addition of the Beer Now conference widens the scope even further and brings its own audience of beer bloggers and writers who are so influential to our industry.”
The beer bloggers and beer writers referred to come from the European Beer Bloggers & Writers Conference (EBBC), which operated the last six years in various European cities including London, Dublin, Brussels, and Amsterdam. Zephyr Conferences, the organizer of the EBBC, elected to broaden the scope of the conference to include industry representatives and change the name to Beer Now.
President of Zephyr Conferences, the organisers of Beer Now, Allan Wright added:
“Beer Now, with its focus on marketing, tourism, and communications, will still be extremely applicable to beer bloggers and writers. We are not losing our focus on this audience. At the same time, the expanded content and the opportunity to interact with these beer writers should be of great interest to marketing and communications professionals in the beer industry.”