simplicitea infuser adds theatre to customer’s experience.
Champions of tea culture, We Are Tea, ethically source whole-leaf teas from artisan producers and hand pack them in the UK. They developed their innovative simplicitea infuser to get the most from their teas in a format that intrigues and engages customers.
Speciality teas, such as green tea and fruit and herbal infusions are currently showing significant growth in the UK market. We Are Tea’s infusion teas, such as superberry, rooibos and honeybush, offer a natural alternative to a decaf coffee for the growing number of people looking to cut down on their caffeine intake – particularly in the evenings after a meal.
To help brew the perfect cup every time, the simplicitea infusers were developed to give the loose leaf teas room to move around and unfurl in the water, infusing in around 90 seconds – a lot faster than tea in a bag. The transparent design lets customers see how their tea is brewing and ensure it is to their preferred strength. While the in-built filter allows a perfectly strained tea to be poured into the cup in a unique and engaging way.
The result is a great bit of theatre at the table and an exciting and memorable experience for the customer. This is something Mitchells & Butlers recognised and that contributed to their decision to introduce them to over 100 of their Premium Country Pubs.
We Are Tea founder, Daren Spence says “We are so pleased to have secured the support of Mitchells & Butlers and to be bringing our range of looseleaf teas to their Premium Country Pubs nationwide. Our mission is to make exceptional tea more accessible and an integral part of this mission is to upgrade the tea offering in pubs, bars and cafes, which can so often be overlooked. By launching the range, along with our simplicitea infuser, we really hope to create an engaging guest experience with the added element of a bit of theatre.”